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Save 25% – Buy Two and Display Both Sides! Vintage Chevy Car Poster Giant 28″x38″ Rare Original 100 Uncut Photo Trading Cards Classic Automobile Antique Chevrolet Photograph Wall Art Decorate Your Home Office. – Poster Shown to Scale With Common Office Items. Front Side of Poster Back Side of Poster 100 Chevy Classic Car Trading Cards Poster. Wall Art For The Man-Cave! You Will Be the Envy of All of Your Friends With This Rare & Amazing Glossy Card Stock Poster Decorating the Garage, Man Cave, Office, Etc. It Features Classic Chevys and is Perfect for Everyone From the Avid Classic Car Collector to Just the Casual Admirer of Antique Cars or the Die Hard Chevy Fan. This is a Rare Offering. Way back in the 1990’s, a collectible trading card set was manufactured like baseball or basketball cards, but featuring instead antique, classic, and then modern (1990’s) Chevrolet cars, along with cards also featuring historic figures in Chevrolet history. These cards as most collectible cards are, were printed in huge sheets with the whole set of 100 being printed on a single 28 inch by 38 inch sheet of glossy card stock. For sale to the public, these sheets were cut down into individual cards and sold in packs to collectors. But a few sheets at the end of the run were left uncut. They sat in a warehouse for many years until 2001, when I purchased them and brought them to my warehouse. I sold a few to car dealerships, bars, and wealthy people who wanted to decorate fancy garages filled with classic cars and other areas, and even a few office workers looking to add some life to the cubicle or boring office wall. Then I moved from my original warehouse and these card sheets have been in deep storage for over a decade, in a dark corner of the inventory storage area. Recently I rediscovered them and decided to offer them online. These are great for gifts, so order more at one time for a maximum discount.As always, these are backed by our 60 Day Money Back Guarantee! Posters Shown to Scale with Items in the Room. Buy More. Save More. SAVE 25% When You Buy Two or More. The following pictures are closeups of front and back of all 100 cards and the details about them. 1911 Model C Louis Chevrolet had established himself as a successful and well known race car driver with the Buick race team. William C. Durant, who had originally organized General Motors Corp., was aware of Louis Chevrolet’s interest in becoming an automobile designer. What Durant liked most about Louis Chevrolet was his name. Together they incorporated the Chevrolet Motor Car Company in November, 1911. This is a rarely seen photo of Louis Chevrolet and a Model C six-cylinder which was introduced in November, 1911. It is actually a 1912 model and was the first car to bear the Chevrolet nameplate. Louis Chevrolet claimed that he had secretly tested the car at four in the morning on a road outside of Detroit and had reached a speed of 110 m.p.h. He had been stopped by a constable and fined thirty dollars – five for speeding and twenty-five for impersonating a famous race car driver. In 1914, Louis Chevrolet left the company in a dispute with William Durant and disposed of all his stock. In the later years of his life, he said his greatest source of pride was the two Indy 500 winners he designed and built. He died on June 6 , 1941 in Detroit at the age of sixty-two. He was buried in Indianapolis, Indiana. 1912 Classic Six Model C The first Chevrolet (the Model C) was introduced in November, 1911. The body, frame and wheels were finished in Chevrolet blue-black. A light gray stripe decorated the body and wheels. The Chevrolet script was prominently featured on the radiator, which was made of German silver. The steering gear was of the worm and gear type. Options included front bumper, motometer, spare tire(s), 60-inch Southern Tread tires, OSRV mirror, running board luggage gate and whitewall tires. Production: Total all models was 2,999 which included the Little Motor Car. 1912 Little Four Roadster The Little was one of two cars William C. Durant decided to build following his ouster from General Motors Corporation, the company he had played a lead role in organizing. The other car was the Chevrolet. The Little was hastily built, inexpensive and selling well while the Chevrolet was sturdy, expensive and not selling very well. Durant decided to take the virtues of both and combine them into one car the Chevrolet. The Little was discontinued in May, 1913. All efforts were now focused on the Chevrolet. 1912 Little Four Roadster Introduced in late 1913, the Model H Series were the first Chevrolets with the OHV four-cylinder engine. The price shown below was for cars with Presto-Lite lights and magneto. With an Auto-Lite system the roadster was $875.00. Houk wire wheels were an option on the H Series. In June, 1914 Chevrolet purchased the Maxwell Motor Company Tarrytown, N.Y., plant and a new sales office in Oakland, California was opened. Production: Total all cars was 5,005. 1915 Model H-3 Amesbury Special The “Amesbury Special” had the racy lines of an imported car and an exposed wooden dashboard. Electric lights and a starter were now standard equipment as were a top, top hood, windshield, speedometer and demountable rims. In addition, the 1915 models featured concealed door hinges for the first time. Chevrolet opened sales offices in Kansas City and Atlanta in 1915. New factories were established in St. Louis, Missouri and Oshawa, Ontario, Canada. Production: For all models 14,600 cars. Not available by model. 1917 Model D V-8 Touring Car As “The Automobile and Automotive Industries” magazine said of this car, “Chevrolet enters a field somewhat different from that which it has been operating heretofore.” People who had bought Model H-2 “Royal Mails” and Model l-I-4 “Baby Grands” couldn’t afford the new Model D’s and the people who bought higher priced cars didn’t want them. This car proved to he a step backwards from William Durant’s strategy for Chevrolet. Production: Totals for all Model D V-8’s were 511 in 1917, 2,199 in 1918 and 71 in 1919. For the 1917 model year total Chevrolet production was 61,185 cars. 1918 Model FA-2 Roadster The FA Series replaced the 1917 Model F. It was much the same in appearance. Open cars had a wind-shield with a 15-degree backward slant. Standard equipment included a top, top hood, windshield, speedometer, ammeter, tire pump, electric horn and demountable rims. Chevrolet joined General Motors Corporation in 1918. In January of 1918, Chevrolet introduced its first truck. Production: Total all models for the model year 1918 was 102,436. The total for all FA Series was 11,403. 1920 Model 490 Touring Car Although automotive styling wasn’t around in 1920, Chevrolet did make a change in the model 490’s appearance. The old straight fenders were replaced by a reverse curve type fender. The headlights were mounted on steel brackets and the tie-bar was eliminated. Now, open models featured a top with two round windows in the rear. Innovations included gravity fuel feed on the model 490. Production: Model 490’s was 129,106. Total all models was 146,243 for the model year. 1922 Model 490 Touring Car The appearance of the 1922 490 stayed about the same as the 1921 model. Steel wheel felloes were new and the sedan became a four door model. Gypsy-style rear curtains were now seen on open cars. Also, the windshield was lower and a hand operated emergency brake was used for the first time. A Utility Coupe was added to the line in March of 1922. This was the last year of production for the model 490 designation. W.S. Knudsen became the new president of Chevrolet in 1922. 1923 Copper Cooled Coupe The Copper Cooled, Chevrolets unusual air-cooled engine, was designed by C.F. Kettering and had undergone two years of experimentation before its manufacture. It was still unperfected when it was released for sale in January, 1923. Production was suspended five months later and a complete recall was issued. Only 759 were built, of which 239 were scrapped before shipment. Of the 500 left, only about 100 were ever sold. Only two are known to have survived. One is a part of Harrah’s Automotive Collection and the other is in the Henry Ford Museum. 1924 Superior Series F Touring Car Introduced on August 1, 1923. Standard equipment on open models included tools, jack, speedometer, ammeter, oil pressure gauge, dashlight, choke pull, electric horn, ignition theft lock, demountable rims with extra rim, spare tire carrier, legal headlights, headlight dimmer, license bracket and double adjustable windshield. Closed models also had a windshield cleaner, plate glass windows, window regulator, a sun-visor and door locks. The Series F featured improved front axles and brake rods on later year models. A new plant was opened in Norwood, Ohio. Production: Total all models for the year was 307,775 cars including 20,587 made in Canada. 1925 Model K Pick Up Truck The $410 base price was for the chassis only. A custom body was extra. Fisher bodies with a vertical ventilating windshield gave the new Series K trucks a more modern look. The engine earned substantial revision, including a new block, connecting rods and crankshaft, and its rocker arms were now enclosed. The intake manifold was shorter, and a single-disc clutch replaced the outmoded cone clutch. Light-truck chassis were essentially the same as those used for passenger cars, but carried stronger springs. Production: Total for all commercial models was 45,824. 1925 Superior Series K Touring Car Introduced in January, 1925. These models featured a new disc clutch and semi-elliptic springs. Fisher Body vertical ventilating (v.v.) windshields were used on closed cars. Wood spoke wheels were standard on open cars. Also featured was a new radiator design. A factory in Bloomfield, N.J., was purchased. Chevrolet produced over 500,000 cars in a calendar year (including early 1926 models) for the first time in 1925. Test drivers of the 1925 models were told to “Bust those semi-elliptic springs if they could.” They couldn’t. 1927 Capitol Series AA Coach The 1927 Chevrolets had a new radiator shell on which the top portion no longer bowed downwards. New bullet shaped headlight buckets were finished in black enamel with bright metal trim rings. Rectangular brake and clutch pedals were used instead of the old round type and a new parking brake release was featured. Air and oil filters were standard equipment for the first time. This was the first year that Chevrolet outsold Ford. Production: Total all cars was 1,001,820 including 61,740 made in Canada. Model AA Coach production was 239,566. 1927 Capitol Series AA Depot Wagon The base price $495 was for the chassis only. The custom body was extra. Also known as Depot Hacks, Chevrolets mid-1920s station wagons carried wooden bodies that came from several specialty bodybuilders, including Martin-Parry and Springfield. This was the first year for the Capitol Series AA light-duty trucks, which displayed a new radiator shell with a dipped center. Bullet-shaped headlamps were finished in black enamel, with bright trim rings. Production: A total of 678,843 Capitol AA Series cars and light-truck chassis were built in the 1927 model year. 1928 National Series AB Coupe Introduced in January, 1928, the National Series Chevrolets were larger cars and featured larger bullet type headlamps, a higher cowl line and new full crowned fenders. Other new features included four-wheel brakes, indirect lighted instrument panel an Alemite chassis lubrication. Standard equipment included Fisher Body variable ventilation windshield with a vacuum wiper, inside rear view mirror, stop light, parking lights, door pockets, thermostat and a gas gauge. Production: Total production for all cars was 1,193,212 including 69,217 made in Canada. The AB Coupe production was 150,356. 1929 International Series AC Sport Coupe The 1929 Chevrolets had a more rectangular radiator with the “bow-tie” logo in an upright oval at the top of the chrome plated radiator shell. Also, a new six-cylinder engine was featured. This model was advertised as “A Six for the price of a Four.” These cars got approximately 19 m.p.g. of fuel. Other features included a new Banjo type rear axle, electro lock and a rubber covered 17 inch steering wheel. One of the many options available was an accessory hood mascot. Production: Total all cars was 1,328,605 including 73,918 made in Canada. Total for the AC Coupe model was 157,230 including cars with and without rumble seat. 1930 Universal Series AD Roadster The 1930 Chevrolets featured a new slanting, non-glare windshield. The gas gauge was moved from the tank to the dashboard and other instrument gauges had a new circular shape with dark colored faces. Hydraulic shock absorbers were added along with a new manifold design and a three-spoke steering wheel. On May 28, 1930 the seven millionth Chevrolet rolled off the line in Flint, Michigan. Production: Total production for all models including Canada was 864,243 cars. The Series AD Roadster production total was 5,684. 1930 Pick Up Truck As Chevrolet moved into the year 1930, there were a number of problems on the horizon. The stock market crash of 1929 had investors worried and money was scarce. Under the leadership of William Knudsen, Chevrolet lowered its prices and doubled its advertising effort. Knudsen was more concerned about outselling Ford than what was happening on Wall Street. He scheduled earlier new-model releases to stir up sales activity, among other tactics. It worked. Even though the sales of 1930 models were well below those of 1929, the 864,243 Chevrolet’s sold this year stood as a testament to the efforts of Knudsen and the rest of Chevrolet’s employees in the face of a depression. On May 28th, 1930, the 7-millionth Chevrolet in its history rolled off the assembly line. The 2-millionth Chevy six was produced on August 7, 1930. 1931 Independence Series AE Roadster Many people think that the 1931 Models are among the finest motorcars that Chevrolet has ever produced. With a two-inch increase in wheelbase they were more roomy and the styling a lot more dashing. Nineteen-inch wire spoke wheels became standard equipment. The hood sides featured multiple vertical louvers within a raised panel. The radiator was higher and larger and the headlights were mounted on a bowed tie bar. The 1931 Chevrolets were less expensive than ever with a starting price of only $475. Production: Model AE Roadster was 2,939. Total for the model year was 623,901 cars. 1932 Confederate Series BA Convertible Introduced on December 5, 1931, the 1932 Chevrolets featured a longer hood and new deep crown front fenders with door type louvers in the hood that were chrome plated on deluxe models. The new design included a built-in radiator grille and new eighteen inch wheels were adopted. Innovations included a synchromesh transmission, selective free wheeling, a downdraft carburetor, counter-balanced shaft and added frame crossmember. Chevr-let now offered fourteen models. Production: Total for the Series BA convertible was 7,066. Total production was 323,100 for the model year. 1932 Confederate Series BA Coach There were a number of refinements incorporated in the 1932 models which led to a headline in the St. Louis Post Dispatch that stated “Chevrolet Six Lacks Hardly Any Feature Found on Costly Cars.” Downdraft carburetion and manifolding, increased valve lift and a higher compression ratio contributed to the engines 60 bhp rating and an easy 65-70 mph top speed. Production: Total all models (14) was 323,100 cars. Total for model BA Coach was 132,109 cars. 1933 Master Eagle Series CA Sport Roadster New styling features on the 1933 models included a V-shaped radiator, rear slanting hood door type louvers, skirted fenders and a beaver tail back panel. An eagle radiator mascot was available to identify cars in this series. Door lock buttons were found on the window sills and chrome headlight buckets were used. Options included fog lights, truck rack, twin horns, OSRV mirrors, sidemount pedestal mirrors and a radio. Chevrolet dealers sponsored the very first Soap Box Derby in Dayton, Ohio in 1933. Production: Total all cars was 486,378. Total for Model CA Sport Roadster was 2,876 cars. 1933 Assembly Line There wasn’t much business anywhere and what little there was required herculean efforts to get. Chevrolet was doing everything it could to cut costs and offer cars for less money to spur sales. One of the most interesting exhibits at the Century of Progress World’s Fair in Chicago was Chevrolet’s assembly line, complete with equipment. As difficult as business was in 1933, Chevrolet did improve its sales over 1932 and was the number one selling car in America. 1934 Master Series DA Sedan Cars in Chevrolet’s top price series grew slightly larger in 1934, but the basic features of “Airstream” styling were unchanged. There were three horizontal hood louvers which decreased in length from the top to the bottom. A new winged hood ornament graced the radiator shell. The hood was longer and wider and deeper crown fenders were used. Also featured was a new V-type radiator and grille. A new and important new feature was “Knee Action” front suspension. Production: Total all models (13) was 556,666 cars for the model year. Model DA sedan production was 124,754 cars. 1934 Chevrolet Dealer Showroom At the annual preview for dealers in early December of 1933, Bill Holler, Chevrolet’s new general sales manager, promised dealers that the 1934 Chevrolets would be “basically, radically and decidedly different”. Actually, this wasn’t so much overstatement as was the spirited way he made it. Business was beginning to improve as the country began recovering from the throws of the Depression. Chevrolet once again triumphed in the production race by building 620,726 cars in the calendar year to Ford’s 563,921 and Plymouth’s 351,113. 1935 Standard Series EC Phaeton The 1935 Chevrolets arrived on December 15, 1934. Two changes on the Standard Series were the repositioning of gauges to the center of the dashboard and painted headlight shells. The “Blue Flame” six-cylinder engine had an improved head design, better lubrication and redesigned combustion chambers. Chevrolet produced its 10-millionth car on November 13, 1934. It was a 1935 model and was donated to the city of Flint, Michigan for police patrol duties. Production: Total all models (11) was 554,457 for the year. The EC Phaeton production was 217 cars. 1936 Standard Series FC Convertible Cabriolet The Cabriolet was reintroduced in the Standard Series and all closed Chevrolets now featured the all-steel Fisher Body “Turret Top” styling. They had more rounded front fenders and radiator grilles and shells. Chevrolet became a national sponsor of the radio series “G Men”. The F.B.I. was very popular and the association wouldn’t hurt. It was widely known that most of the bad guys in the early thirties (Dillinger and Bonnie & Clyde) drove Ford V-8’s. Production: Total for the model year was 975,238 cars including 3,629 Model FC Cabriolets. 1936 1/2 Ton Pick Up Truck Chevrolet trucks earned a facelift for 1936, led by a slightly restyled radiator shell and grille. New hood panels featured horizontal louvers rather than the vertical openings used in 1935. Standard equipment included wire wheels, hubcaps, a straightbar front bumper, full-length running boards, and a sidemounted spare wheel (the spare tire cost extra). Hydraulic brakes were a new safety feature. At mid-year, Chevrolet trucks got totally-new all-steel, one-piece cabs with more rounded corners, as well as steel wheels. 1937 Master Series GB Coupe The “Cast Iron Wonder” (Chevrolet engine) was more wonderful yet in 1937. It boasted 216.5 cubic inches and delivered 85 bhp @ 3200 RPM with a compression ratio of 6.25:1. New “Diamond Crown” styling was featured along with straight side fenders and safety plate glass in all windows. The sides of the hood were decorated with a tapering, spear-shaped panel incorporating cooling louvers, and the larger trunks featured enclosed spare tires. Production: Total model year was 825,220 cars including 54,683 Model GB Coupes. 1937 Master Series GB Sedan Chevrolet’s P.R. department began a nostalgia type advertising campaign in the mid to late 1930’s. One of their promotions was to find the oldest Chevrolet in use in America. The winner was a carpenter who was still driving his 1913 Royal Mail model that bore the serial number 470. When he was awarded a new Chevrolet, he stated “During the past 22 years, I have been able to work at carpentering pretty steady. I have earned from $900 to $1100 per year. One year I made $1500. It was all made possible by my car. In its life it has enabled me to earn about $20,000 in wages, to live happily with my wife in Quentin where that income was sufficient for our needs and it cost us only $775 added to $250 in 22 years in return for 250,000 miles of transportation.” Many people think that the Chevrolet P.R. department may have helped with his speech, but it was the kind of advertising that couldn’t be bought even if you personally delivered an apple pie to every household in America. 1938 Master DeLuxe Series HA Police Car A new grille was composed of horizontally arranged chromium bars, alternating one wide and four narrow and divided by a center molding. Innovations included heavier valve springs, cutoff exhaust valve guides, longer water pump shaft, new hall bearing water pump (mid-year), a new diaphragm spring-type clutch, lighter flywheel and longer rear axle housing and shaft. Dual tail lamps became standard equipment on the Master Deluxe. Production: Total model year was 470,766 for all models, The Model 11A Series Coach was 1,018 and the 111 Series Sedan was 522 cars. 1939 Master DeLuxe Series JA Sport Sedan The 1939 Chevrolet’s longer hoods, fenders, wheels and running boards made for a longer and lower appearance. A vacuum gearshift mounted on the steering column was a $10 option. Other new features included open spring front suspension on the Master DeLuxe and double-acting rear shock absorbers. The Master DeLuxe was said to be the fastest accelerating passenger car of 1939. Chevrolet produced its 15-millionth car this year. Production: Total all models (13) was 587,177 for the model year. The Model JA Sport Sedan production was 110,521 cars. 1940 Special DeLuxe Series KA Convertible The 1940 Chevrolets were the first to use plastic parts as well as stainless steel trim. The Special DeLuxe Series KA Convertible was the first convertible with a full-width rear seat and a power operated top. A choice of colors of upholstery and convertible tops was offered for the first time. The side panels were removable to get to the engine. The headlights were on top of the fenders and featured sealed beam bulbs. Chevrolet signed its first contract for U.S. Government weapons production in April, 1940. Production: Total all models was 775,073 including 11,820 Model KA Convertibles. 1941 Special DeLuxe Series AH Coupe Longer, lower, wider bodies were mounted on a chassis with a three inch longer wheelbase. Headlights were now blended into the fenders and running boards were replaced by concealed safety steps. The series name appeared in chrome block letters on the rear sides of the hood. This was the last full year of production prior to World War II. Chevrolet conducted a promotional contest to determine who was America’s top movie star. The winner was actor, Spencer Tracy. Production: Total all models (11) was 1,021,371 including 155,889 Model A H Coupes. 1942 Fleetline Series BH Sportmaster Sedan Introduced in September of 1941, the new Chevrolets featured options such as a signal seeking radio with station tuner, seat covers, short-wave radio, w/w tires, spotlight and license plate lamp among others. By Government order, all civilian automobile and truck production was halted on February 1, 1942 and plants were converted to making military vehicles and war related materials. Thousands of cars and trucks that had been civilian models were now produced in “battle dress” of Army olive drab or Navy gray. Production: Total all models was 258,795. 1946 Fleetmaster Four-Door Sedan The first post-war Chevrolet was built on October 1, 194S, The Fleetmaster Series replaced the pre-war Special DeLuxe models and featured wood-grained window sills, richer upholstery trims and two sun-visors. Actually, Chevrolet entered the post-war period with warmed-over versions of the 1942 models, but due to the car’s value and the dependability of the engine (known as the Stovebolt Six) Chevrolet quickly resumed its role as America’s best selling automobile. Production: Total all models was 398,028 cars including 1.1,746 model DK Fleet master four-door sedans. 1948 Fleetmaster Station Wagon The 1948 models were introduced in February and featured a two spoke deluxe steering wheel with horn ring, wood-grained dashboard and window sills, leatherette rear seat scuff covers, illuminated glove box, chrome windshield surrounds and leather-topped front arm rests. Short stylized spears on the rear corners of the hood said “Fleetmaster”. The Fleetmaster wagon was the last true “woodie” wagon from Chevrolet. Production: Total for the Model 48-FK Station Wagon was 10,171 vehicles. 1948 Fleetline Aerosedan Triple stacked Speedline moldings graced front and rear fenders on Fleetline fastbacks. These cars had Super DeLuxe features such as five vertical slashes of chrome under the taillights and Fleetline signature script on the center of the deck lid, as well as a three-quarter length belt molding. A unique accessory sold by Chevrolet dealers this year for the Aerosedan, Town Sedan and convertible coupe was a “Country Club” wood-grained trim package for $149.50. Production: Total for the Model 48-FK Aerosedan was 211,861 cars. 1950 Fleetline Sedan Available in dealer showrooms on January 7, 1950, the new top line Chevrolets featured a sweeping fast-back body with the word DeLuxe on the fender. The interior was trimmed with gray striped broad-cloth material having “off shoulder” dark gray broadcloth contrast panels and dark gray front seat back cushions, seat risers, upper sidewalls and center pillars. Powerglide two-speed automatic transmission was introduced as a $159 option on DeLuxe models only. Production: Total for Model 2153 Fleetline DeLuxe four-door was 124,287. Total model year for all Chevrolet’s was 1,371,535 cars. 1951 DeLuxe Two-Door Sedan Two-speed Powerglide automatic transmission was available on DeLuxe models only as a $169 option. DeLuxe models had a newly designed grille which formed a frame for oblong parking lamps with five vertical bars beside the parking lamps. Chrome rear fender gravel shields with painted fender skirts were standard. A stainless steel molding started above the front wheel openings and extended on the doors with the DeLuxe name-plate on the front fenders. Chevrolet remained America’s #1 selling car. Production: Total all models (14) was 1,250,803 including 262,933 model DeLuxe two-door sedans. 1952 Bel Air DeLuxe Hard Top Coupe Standard transmissions were still available, as well as the Powerglide automatic. The powertrain determined the size of the engine. Cars with Powerglide had lettering to that effect on the rear deck lid. There were four exterior paint colors and eleven two-tone combinations for the Bel Air. A new grille featured five vertical bars that soon were known as Chevrolet “teeth”. Chevrolet produced its 1-millionth car with Powerglide and its 28-millionth vehicle in 1952. The Korean War caused a reduced production this year. Production: Total all models was 827,317 including 74,634 Bel Air two-door models. 1953 Bel Air Sport Coupe The fastback body styles, never over-overwhelmingly popular, were gone in 1953. Now all Chevrolets had bustles. The front windshield was no longer divided, but was replaced by a new single piece of safety plate mildly-wraparound glass. A new chrome hood ornament and nose nameplate were featured along with a dash mounted rear-view mirror. E-Z eye tinted windshields were offered as an option, along with power steering and an Autronic eye automatic headlight dimmer. Production: Total all models (the most ever offered -18) was 1,356,413 including 99,047 Bel Air Sport Coupes. 1937 Master DeLuxe Series GA Coach The 1937 GA Series Coach is also referred to as a Slantback. Safety-plate glass was used in all Chevrolets. Master DeLuxe models had the same size and styling features as the Master plus dual taillamps, dash-board heat indicator, front passenger armrest, double wipers, twin sunvisors and fancy bumpers with guards. Knee-Action front suspension was standard. Trunks were larger on most models and featured enclosed spare tires. The 1937 models also featured new all-steel Unisteel Body by Fisher. Production: Total for the Master DeLuxe Series GA Coach was 7,260 in 1937. 1954 Bel Air Two-Door Sedan The new Bel Air had features such as full genuine carpeting, full wheel discs, horizontally ribbed vinyl door panels and an electric clock. All Bel Airs had full-length sweepspear moldings with double moldings on rear fenders enclosing the Bel Air name and the Chevrolet crest. Also featured were rocker panel moldings, bright metal gravel guards and rear fender skirts. For the first time automatic transmission was available on all models produced by Chevrolet. Production: Total model year for all Chevrolet’s was 1,151,486 cars including 143,573 Bel Air two-door sedans. 1955 Assembly Line Scene Nineteen fifty-five was a great year for Chevrolet as well as the rest of the automobile industry. It was Chevy’s best sales year to date with 1,646,681 cars sold, which enabled Chevrolet to retain its status as America’s #1 selling automobile. Its new V-8 engine provided a great deal of excitement along with its new lower and classic body style. Having earned the reputation early in the year as “The Hot One,” the 1955 Chevy won thirteen of twenty-five short track NASCAR events and a red and white Bel Air convertible was the official pace car for the Indy 500. 1955 Bel Air V-8 Two-Door Sedan The V-8 models were considered a separate series and not an option. The new body style and hot V-8 engine made this the best year to date for Chevrolet as it retained its role as America’s #1 selling auto-mobile. Standard equipment on the Bel Air models included carpets on closed body styles, chrome ribbed headliner on the sport coupe, richer upholstery fabrics, horizontal chrome strips on the sides of the front fenders and doors, gold Bel Air script and crest behind a slanting vertical sash molding and full wheel discs. Production: Bel Air 2-door sedan was 168,313. 1956 Bel Air V-8 Convertible The 1956 Bel Air was a real honey of a car with richly appointed interior and exterior. The slanting slash molding blended into a horizontal chrome belt that ran forward to the headlamp crease and doubled back. Chrome wheel covers were standard equipment. Three-spoke steering wheels and deep pile carpets were featured, along with Bel Air nameplates and emblems on the rear fenders. All V-8 models had large V-shaped emblems below the crest on the hood and rear deck. Production: Total for the model 2434 Bel Air convertible was 41,268 cars. 1957 Bel Air V-8 Convertible There were a total of 17 different optional engine/transmission combinations available at extra cost, including a 283 CI Turbo-Fire V-8. Extra richness was evident in the 1957 Bel Air models in every respect including the side trim which was filled with a silver anodized aluminum beauty panel. Three gold chevrons decorated the forward side of each front fender. The grille insert also had a gold treatment as did V-8 ornaments and Bel Air beauty panel scripts. Production: Total for the Bel Air convertible was 47,562 for 1957. 1958 Impala V-8 Two-Door Hardtop The two new Impalas were a luxurious version of the Bel Air series and not considered separate models in 1958. Trim features included Impala scripts, insignia and crossed-flag emblems at the front of the cove, along with broad ribbed body sill panels and large dummy chrome-plated air scoops ahead of rear wheel wells. Triple tail lamp arrangements were also featured. A great deal of bright metal parts in 1958 were made of aluminum. Production: After 1957, totals are available only by body type. For two-door HT Sport Coupes the total was 142,592. 1959 Impala V-8 Convertible There were a number of power-plant options available including the six-cylinder 235 cu. in., Super Turbo-Fire 283 cu. in. V-8, Ram-Jet Fuel Injection 283 cu. in. V-8, Turbo-Thrust 348 cu. in. V-8, Super Turbo-Thrust 348 cu. in. V-8, Special Turbo-Thrust 348 cu. in. V-8 and a Special Super Turbo-Thrust 348 cu. in. V-8, which delivered 315 bhp @ 5600 RPM. A floor mounted four-speed manual stick-shift was also available this year. Production: Available by body style only. Total all Chevrolet models was 1,481,071 including 72,765 convertibles in all models. 1960 Corvair 500 Four-Door Sedan The first Corvair was publicly introduced on October 2, 1959. Its light-weight air-cooled engine (located in the rear), unique suspension system and rear mounted trans-axle were a radical departure from other American cars of the day. The Corvair’s unitized construction of frame and body was a major technical advance for Chevrolet. The only model available at introduction time was the four-door sedan, but a two-door coupe was added in January, 1960. Production: Corvair production consisted of 62,311 Standard models, 175,770 Deluxe models and 11,926 Monzas. 1960 Impala V-8 Two-Door Hardtop The 1960 Impala was dressy from stem to stern and featured a short molding strip that extended back from the headlights, with twin pairs of bar molding above and below this strip on the fender tips. The quarter panel missile ornaments had two moldings streaking rearward with the area in between filled with a white insert, except on white bodies, the Impala script and crossed racing flags insignia. Chevrolet maintained its #1 selling car status. Production: Available by body style only. Total for all models in 1960 was 1,391,485. Calendar year production was 1,863,598 cars. 1961 Impala V-8 Convertible Impalas were easily identified by their triple taillight treatment. Crossed racing flag insignias were found on the center of the rear deck lid and on the rear fenders. The Super Sport package was a dealer installed kit that was available on any Impala model for approximately $54. Production: Recorded only by body style. Total model year production was 1,204,917 cars, not including 297,881 Corvair’s. There were 142 Impalas built with the SS package and the new 409 cu. in. V-8 engine. 1962 Impala SS 409 Hardtop The 1962 Chevrolet “409” came in two versions. A Turbo-Fire (380 HP) 409 cu. in. V-8 with a four-barrel carburetor, dual exhaust, high-lift camshaft and solid valve lifters was a $428 option. A Turbo-Fire (409 HP) 409 cu. in. V-8 with dual four-barrel carburetors and light-weight valve train was available as an option for $484. The Super Sport package was still an option in 1962 for impala two-door HT’s and convertibles. Production: Total model year production for all Chevrolet’s was 1,424,000 cars. 1963 Corvette Sting Ray Sport Coupe The Corvette received a major restyling in 1963. Although the rear deck treatment resembled that of the previous year’s model, the rest of the car appeared totally new. The headlights were hidden in an electrically operated panel. The Sting Ray featured an improved aerodynamic design. A split rear window made the Sting Ray one of the most distinctive profiles in Corvette history. The interior had circular gauges with black faces. The front fender louvers, vents on the roof side panels and ribbed rocker panel molding were styling features. Production: Total for the fastback coupe was 10,594. There were also 10,919 convertible models produced. 1963 Impala V-8 Convertible The Impala, Chevrolet’s plushest line, was introduced on September 28, 1962. It had most of the standard equipment found on lower lines plus bright aluminum front seat end panels, patterned cloth and grained vinyl upholstery (in color coordinated materials), extra-thick foam seat cushions, tufted grain and cobble pattern vinyl door and side panels. The rear cove was filled with a satin aluminum finish and trimmed in bright metal outline moldings. Production: N/A by model. Total all models for the model year 1963 was 1,947,300. Calendar year total production was 2,303,343 cars. 1964 Impala SS V-8 Sport Coupe The U.S. automobile industry was now in what is termed the “Performance Era.” Chevrolet was well positioned with a number of high performance engines including the soon-to-be famous 327 cu. in. V-8, the 409 cu. in. V-8 and the new Z11 427 cu. in. V-8 that delivered 430 HP @ 6000 RPM’s. The Super Sport Series was separated from regular Impala’s in 1964 and included additional standard equipment such as bucket seats, locking center console compartment, special wheel covers and the SS badge on rear fenders. Production: There were 185,325 Super Sports built in 1964. 1965 Chevelle Malibu SS V-8 Convertible A clean and sporty appearance was achieved by the use of wide bright body sill moldings, rear fender moldings, Malibu SS rear fender scripts, deck lid SS emblems, and black accented grille and rear cove (except on black finish cars where a silver rear cove was used). Super Sport full wheel covers were featured along with front bucket seats that had bright trim ends, center console with a four-speed or automatic transmission and all vinyl luxury interiors. Production: N/A by model. Total model year production for all Chevrolets was 2,382,509 cars, including 75,500 Chevelle Super Sports with V-8 engines. 1965 Impala SS V-8 Convertible The Impala SS Convertible featured bright wheelhouse moldings, Super Sport front fender scripts, black-filled rear cove, band with the Impala SS badge at the right and a similar badge on the radiator grille, at the left. It featured full SS wheel covers, SS identification on the door panels and a console with a built-in rally type clock. In December, 1965, Chevrolet became the first manufacturer to produce over 3 million cars and trucks in one calendar year. This was the last year of manufacture of the 409 engine. Production: A total of 243,114 Impala Super Sports were built, of which approximately 27,000 were convertibles. 1966 Impala V-8 Sport Coupe This was a more deluxe Chevrolet with a color-accented full-length body side molding on the body flare peak, bright sill moldings, front and rear wheel opening moldings, bright side window accents, Impala front fender nameplates and emblems, hood wind-split molding and back-up lamps recessed in the rear bumper. Dual instrument panel courtesy lamps were also featured. This was a year of refinement for Chevrolet and the Caprice model became a separate series. Production: Total for the model year was 2,215,979 cars, including 654,900 Impalas. 1967 Camaro RS-350 Convertible Chevrolet made its entry into the pony car field with the sporty Camaro in 1967. There were a number of options available in what was known as a “building block” system. Standard features included slender body sill moldings, black plastic grille, single unit headlights, small bright metal hubcaps, manually operated top (convertibles), Strato-bucket front seats, color keyed all-vinyl trim interiors, locking glove compartment and built-in arm rests and dual courtesy lights on convertibles. There were several Camaro option packages available. Production: Total all Camaro’s was 220,906 including 25,141 convertibles. 1968 Chevelle Malibu V-8 Sport Coupe The new Malibu was trimmed to play its role as the top-ranked, non-super high performance car in the Chevelle Series. It featured a Chevrolet insignia in the center of the grille and the Chevelle signature near the right rear tail-lamp along with Malibu scripts on the sides of each front fender. Also featured were hide-away two speed wipers, twin pinstripes along the upper side feature line and additional window frame accents. Standard equipment exceeded the deluxe level. Production: A total of 266,400 Malibu models were built in 1968. This total includes all types except station wagons. 1969 Corvair Monza Sport Coupe This was the last year of production for the Corvair. In mid May, Chevrolet offered a $150 discount coupon to anyone purchasing a Corvair to be applied towards the purchase of any new Chevrolet between then and 1973. The idea was to compensate the buyer for any lost resale value due to the discontinuance of the marque. Today, these cars hold a small premium in the collector’s market for being the last Corvairs made. Production: There were approximately 6,000 Corvairs built in 1969 including 2,717 of the Hardtop Monza Coupes. 1970 Monte Carlo Two-Door Hardtop The original Monte Carlo was bigger than the Chevelle and was in the Impala price range. It combined action and elegance in a sporty and personal luxury package. It featured a long hood and short deck image with Smart interior and exterior appointments such as large single headlamps mounted in square-shaped bright metal housings, a rectangular front opening with a grid-textured grille accented by thin, bright horizontal moldings with a center badge. Good power-to-weight distribution and aerodynamic design made it a potent high-performance car for short track racing. Production: 145,975. 1971 Chevelle Malibu Convertible A new twin-level grille was divided by a bright horizontal bar with a Chevrolet “bow tie” insignia in the middle on the Chevelle Malibu models. Single headlamps in square bezels were used. At the rear, circular taillights were deeply recessed into the bumper. In the high-performance field, Chevrolet built some 80,000 Chevelle Super Sports this year, including 19,992 SS 454. President Nixon signed a bill that eliminated the seven percent excise tax on domestic automobiles and added a ten percent surcharge on imports. Production: The total for Malibu convertibles was 5,089. 1972 Caprice Four-Door Sedan In 1972, all horsepower ratings were expressed in both gross (traditional method) and the new SAE net horsepower form. Chevrolets standard models continued to get bigger with a slight increase in passenger car wheelbase as well. The front lip of the hood dipped deeper creating a slimmer grille above the full-width bumper. The Chevrolet insignia was at the center of the hood. A lower body feature line was seen on the body sides the upper rear fender edge was slightly raised. Production: Total all models was 2,252,892 for the calendar year. Caprice models totaled 178,500 cars. 1973 Vega GT Kammback Station Wagon The sub-compact Vega’s standard engine was a one-barrel four which was rated at 72 bhp by the new SAE method. A two-barrel version was optional (standard in GT) that delivered 85 bhp. The 1973 Vega had a new front bumper with stronger mountings that provided better protection for the carry-over sheet-metal. The nameplate now read “Vega by Chevrolet” and a handsome new egg crate style grille was featured. All Vegas utilized four-cylinder engines. Production: Total for all Vega models totaled 395,792 for 1973. 1973 Nova SS V-8 Two-Door Coupe The Nova could still be purchased in standard trim, but a new “Custom Series” version was available this year. The Nova’s general appearance changes were hatched out of a program that emphasized refinements instead of major revamps. One change was a hatch back coupe with an easy-to-lift, counter-balanced panel that flipped up to give rear compartment access. The new grille design featured a more open cross-hatch texture with built-in parking lights. The SS package added $123 to the car’s price. Production: A total of 35,542 Nova Super Sports were built in 1973 among a total of 369,511 Novas. 1974 Camaro Z-28 Coupe The Camaro received a major restyling for 1974. The forward angled grille had an egg-crate design with grille texture reveal below the new and wider bumper. The rear also had new taillights with larger lenses that slid around the body corners and served double-duty as side marker lights. The Z-28 option (priced around $600.) included a bolder graphics treatment with decals noting the model within stripes that dominated the hood and deck lid. Also featured was a 350 cu. in. dual exhaust four-barrel engine. Production: Total for all Z-28 models was 13,802. 1974 Caprice Classic Two-Door Coupe The 1974 Caprice Classic had a different look than the Bel Air and Impala models this year. All front end sheet-metal on the Caprice was distinctive and had a swept-back look with different fenders, hood, grille, header bar and lamps. A signature script was featured on the left-hand side of the grille and a Caprice crest was at the center of the wider upper border bar. The crest was also found on the coupe’s central roof pillar. Production: Total all Caprice models was 155,860 cars. 1975 Caprice Classic Convertible The 1975 model year was best known as the year of the catalytic converter and the last year of the Chevrolet convertible. The Caprice Classic featured a vertical-barred grille that was even with the upper headlamp borders and partially revealed through an opening below the front bumper. Due to the mid-seventies oil crisis, high performance engines were out and engineers and designers were sent back to the drawing boards with orders to cut down weight, size and displacement. A new era was underway. Production: Total Caprice Classic convertibles built in 1975 was 8,349. 1976 Chevette Woody Two-Door Coupe The Chevette was a totally new sub-compact for 1976. Billed as “A new kind of American car”. It was designed for the buyers of small fuel-efficient imports and featured a design based on G.M.’s German-built Opel Kadett. This was Chevrolet’s first metric-measurement car and was rated by the EPA at 28 mpg city and 40 mpg with its 1.4 liter four cylinder engine. Production: There were 178,007 Chevettes and 9,810 Chevette Scooter models built in 1976. In addition, 7,523 Chevettes were made for the Canadian market under the name Acadian. 1977 Camaro Rally Sport LT The Camaro lineup included the standard Sport Coupe and luxury Type LT. A $186 Rally Sport option came in three new contrasting accent colors for the satin black trim that included medium gray, dark blue metallic and buckskin metallic. Satin black treatment was found on the Rally hood, front end, grille, headlamp bezels, forward roof section, rear end panel and rocker panels. Optional engines were the standard 250 cu. in. (4.1 liter) Six and two optional V-8’s consisting of a 305 cu. in. (5.0 liter) and 350 cu. in. (5.7 liter). Production: A total of 72,787 Camaro LT models were built in 1977. 1978 Malibu Classic Landau The Chevelle name faded away this year. The new Malibu had a new, wide chrome-plated plastic grille in horizontally-oriented lattice style. Also featured were chrome bezel rectangular headlamps, bright steel bumpers with horizontal sculpture lines, and “Malibu Classic” identification on the rear quarter panels. Large trisection tail-lamps with bright trim moldings and wheel opening moldings were accents. The Landau had a vinyl half-roof, body-side striping and sport wheel covers. Production: There were 29,160 Malibu Classic Landau models built in 1978. 1979 Monte Carlo V-8 Two-Door Sport Coupe The Monte Carlo for 1979 featured a new grille with a tight cross-hatch pattern. The tail-lamps were divided into three sections by vertical bars. Body changes included wide and bright lower body molding extensions and restyled wrap-around angular side marker lamps. Park/signal lamps were housed in a single bright bezel with horizontal divider bars. Seats had a new cloth and vinyl fabric. Production: A total of 225,073 Monte Carlo Sport Coupes and 91,850 Landau Coupes were produced. Total calendar year production was 2,238,226 automobiles. Chevrolet Bow Tie The famous Chevrolet “Bow Tie” emblem first appeared on the 1914 models that were introduced in late 1913. How William C. “Billy” Durant, who was the company president, came up with the idea for the emblem is still a source of some conjecture. He claimed it was the motif on the wallpaper in his hotel suite that he had seen while on a visit to Paris, France. His thinking was probably that this would add a touch of class to the symbol and thereby enhance the image he wanted for Chevrolet. His widow later said he had seen it in the rotogravure section of a Sunday newspaper. Some advertisements in 7 IT used only the “Bow Tie” emblem as an illustration with a legend above it reading, “By this sign ye shall know it”. 1980 Caprice Classic Sport Coupe Both the Caprice and Impalas got a lighter weight standard engine which featured a 3.8 liter (229 cu. in.) V-6 with Dual-jet carburetor and an aluminum manifold. EPA ratings of 18 mpg city and 26 mpg highway were the highest ever for a full-size Chevrolet. Sleek and aerodynamic styling showed a lower hood, higher rear deck and restyled sides. Sales of full-size cars suffered this year as buyers opted for smaller more economical models. However, Chevrolet remained G.M.’s best selling line. Production: A total of 13,919 Caprice Sport Coupes were built. 1981 Monte Carlo V-8 Landau Coupe Monte Carlo’s new “subtle wedge shape” included a lower hood and slightly higher rear deck, which cut wind drag by approximately ten percent. New cast aluminum wheels were available. Body-color front and rear bumpers blended into the fender sides. Wide lower body-side moldings ran the full car length. High pressure radial tires helped boost gas mileage. The Landau coupe featured a half-vinyl roof, dual sport mirrors, passenger-side visor mirror, side window sill moldings, a 55/45 split front seat and body pin-striping. Production: A total of 38,191 Monte Carlo Landau Coupes were built. 1982 Camaro Z-28 Coupe Camaros were totally redesigned this year. The Z-28 could have an optional Cross-fire V8 for an additional $450. This option offered 165 bhp @ 4200 RPM. Standard equipment included five-spoke aluminum wheels (gold or charcoal accented) with P215/65R15 white-letter tires, a rear stabilizer bar, specially-tuned suspension, dual mufflers and tailpipes, body-color sport mirrors, “ground effects” rocker molding area and rear deck spoiler. A total of 6,360 Indy 500 Commemorative Editions (with Indy 500 logos) were built, as the Z-28 was the official pace car this year Production: Total for the Camaro Z-28 was 63,563 cars. 1985 Celebrity Eurosport Sedan An optional 173 cu. in (2.8 liter) V-6 was available this year on Celebrity models, as well as a 4.3 liter V-6 diesel engine. Coupes and sedans could be ordered with a new Celebrity Classic padded vinyl roof. The Eurosport package included black-finish body hardware with red accents, specific nameplates, Rally wheels, red-accented body-side molding rub strips, sport steering wheel, special F41 sport suspension and gas-charged front struts and rear shocks. Production: A total of 239,763 Celebrity 4 Dr. sedans were built this year. 1986 Chevrolet Sprint Plus The Sprint was one of two new imports that were introduced in 1985 by Chevrolet. The Sprint was a three-cylinder M-car developed in a partnership with Suzuki. It was both the smallest car ever built by an American manufacturer and the largest car ever built by Suzuki. Sales were good thanks to the car’s low price and excellent gas mileage which was rated by the EPA @ 44 mpg city and 50 mpg on the highway. Its 1.0 liter engine only weighed 147 pounds, but could sprint to 60 mph in just 13 seconds. 1987 Beretta Coupe Introduced in late 1987, the Beretta coupe rode a 103.4- inch wheelbase and offered either a 2.0 liter four-cylinder or a 2.8 liter V-6 engine. A five-speed gearbox was standard. Though it first appeared in late 1987, it was actually a 1988 model as little was changed the following year. Its sister car was the Corsica sedan. Both the Beretta and Corsica were intended to replace the Citation models of previous years. Production: A total of 8,072 Beretta coupes were manufactured for 1987. William C. “Billy” Durant William C. “Billy” Durant Of all the people who were instrumental in establishing the foundation of the American automobile industry, William Crapo “Billy” Durant was one of the more compelling and complex personalities. He was known for his determination, loyalty, honesty and flamboyant style. He was an entrepreneur on a grand scale who had the ability to sell anything to anyone, except the bankers. According to Walter Chrysler, “He could charm the birds right down out of the trees”. Beginning with Buick, he added Oldsmobile and Cadillac and founded General Motors Corp., in 1908. Due to his aggressive management style, the bankers removed him from control in 1911. Undaunted, he and Louis Chevrolet, a famous Buick race driver, started the Chevrolet Motor Car Co., later that same year. In September of 1915, Durant again took control of G.M. and brought Chevrolet into the fold. Due to a serious recession, bad acquisitions and poor sales the bankers again removed him from control in 1920. He announced plans to form Durant Motor Co., but never again achieved the level of success he had enjoyed at Chevrolet and General Motors. Alfred P. Sloan, Jr. Alfred P. Sloan, Jr., had been brought to General Motors Corporation by William C. Durant through the acquisition of Hyatt, a parts supplier of the company. With the ouster of Billy Durant, Pierre du Pont took over as President of G.M. The announcement was written by Alfred Sloan and showed support of Chevrolet whose poor sales and former association with Durant had stirred rumors of its demise. The fact is that Sloan made a major effort within the corporation to save Chevrolet. He developed a strategy that did not compete head-on in price with Ford’s model T. Instead, he positioned Chevrolet pricing at the top end of the model T product line and promoted Chevrolet as a quality automobile with extra value and features. By 1922 it was evident that this strategy was working as Chevrolet sales rose from approximately 60,000 vehicles in 1920 to 242,373 cars in 1922 and 483,310 units in 1923. Chevrolet was now well on its way to becoming America’s number one selling car in future years. Alfred P. Sloan, Jr., rose to the position of Chairman of the Board of General Motors Corporation where he remained until his retirement. William S. Knudsen William S. Knudsen began his automotive career working as a manufacturing manager for Henry Ford, but due to conflicts in thinking he left Ford and joined Chevrolet as a manufacturing assistant in February, 1922. His contributions to product improvements and the success of Chevrolet during this critical period of the company’s history provided him the opportunity to become President of the Chevrolet division of General Motors in January, 1924. Due to his careful planning and management ability Chevrolet successfully transformed its four cylinder assembly lines into production of its six cylinder engine in only 45 days conversion time. It had taken Ford the better part of a year to convert from its four cylinder Model T to the Model A and had cost hundreds of thousands of loss sales due to a plant shutdown during the conversion. By controlling time and cost, Chevrolet could advertise and promote ” A Six for the price of a Four”. For this masterful effort Fortune magazine described Knudsen as “the very model for Nietzche’s concept of superman”. It was during William S. Knudsen’s tenure that Chevrolet outsold Ford for the first time. This occurred in 1927 when Chevrolet produced 1,001,820 automobiles. William S. Knudsen became President of General Motors Corporation in later years and remained in that position until his retirement. William E. Holler William Holler was named general sales manager of Chevrolet in 1933. He had joined the company in 1925 and during that eight years had frequently handled troubleshooting assignments that would have stymied a lesser man. Teamed with Marvin E. Coyle, who was the new general manager of Chevrolet, Holler’s dynamic personality and sales ability coupled with Coyle’s no nonsense approach made them just what Chevrolet needed to lead it out of the difficult Depression era. Holler’s enthusiastic slap-on-the-back style made him very popular with Chevrolet dealers. When the 1935 models had nothing spectacular to compete with the new V-8 Fords, Holler went to Washington, D.C., and persuaded J. Edgar Hoover to open the files of the F.B.I. for a new radio show called G-Men that Chevrolet wanted to sponsor. The F.B.I. was extremely popular in America and the show was a smash hit. Holler knew the association as sponsor of the show wouldn’t hurt Chevrolet’s image as it was well known that the bad guys of the era (Dillinger and Bonnie & Clyde) all drove Ford V-8’s. Upon his retirement to Florida after World War II, Holler authored a book titled “Step Out and Sell” that sold over 100,000 copies in its first four months. Marvin E. Coyle Marvin Coyle was named the general manager of Chevrolet in October, 1933 exactly one week after his 46th birthday. He was replacing William Knudsen who had been promoted. Coyle was an unusual selection for the job as he was very young and his background was in accounting rather than sales or manufacturing. As it turned out he was just what the doctor ordered for Chevrolet. He had been Knudsen’s understudy since 1929 and was well prepared for the task at hand. Like Knudsen, Coyle was a highly literate and self-educated man who had an affection for the works of Voltaire, Aristotle, Kipling, Chesterton, Bacon and Twain. With so much in common, no one noticed the transition of one man leaving the job and another taking over. Coyle had a keen sense of organization and a feel for what Chevrolet was. Therefore, he had the ability to keep things running smoothly during difficult times. He once said, “There is no such thing as brilliance in this business. It is purely a matter of luck and avoiding blunders”. Marvin Coyle retired as the Executive Vice-President of the company after World War II just as quietly as he had originally come to Chevrolet. This was his style of doing things. 1931 Independence Series AE DeLuxe Phaeton Introduced in November, 1930. The 1931 Chevrolets featured Lovejoy shock absorbers, semi-elliptic springs, heavier frame, a more rigid crank-shaft, improved flywheel and new ribbed block and crankcase castings. Options included a front bumper, rear bumper, single or dual side-mounts with covers, rear spare cover, pedestal mirrors, dual tail-lamps, heater, dual side-mount trim rings, cigar lighter, luggage rack, touring trunk, spotlight, wind wings, Viking and Eagle radiator mascots and guide lamps. Production: There were 852 Independence Series AE four-door Phaeton models built for 1931. 1933 Master Series CA Sedan The Master Eagle series offered a slightly larger, more streamlined car for 1933. Its “Airstream” design featured a V-shaped radiator, rear slanting hood door louvers, fender skirts and a beaver tail back panel. Chrome headlight buckets were standard equipment and an airplane type dashboard was found on Master Eagle models. Deluxe equipment for Chevrolets included dual horns, dual taillights, vanity set and other special interior furnishings. Production: There were 162,361 of the model Master Series CA four-door sedans built in 1933. Louis Cevrolet with first vehicle Louis Chevrolet and William C. Durant. Born in Switzerland on Christmas Day in 1873, Louis Chevrolet had immigrated to America at the age of 27 with the idea of selling a wine pump he had invented in his homeland. His two brothers, Arthur and Gaston, joined him later in the United States. All three brothers got involved with the infant automobile industry and became well known racing drivers. Louis Chevrolet’s driving record shows that he actually outran the great Barney Oldfield to the finish line three times in 1905. William C. “Billy” Durant had hired Louis and Arthur as drivers for the Buick race team while he was heading General Motors the first time. After his departure from General Motors, Durant hired Louis Chevrolet to design the engine for a new automobile which he planned to build. The European-sounding name (Chevrolet), along with the family’s reputation in racing, added up to a winning combination for a new car as far as Durant was concerned. The first Chevrolet, a 1912 Classic Six Touring Car, was shown on November 3, 1911. Louis Chevrolet left the company in 1914 over a dispute with Billy Durant. Chevrolet became part of General Motors in 1918 when Durant took control of the firm for the second time. 1957 El Morocco The “El Morocco” was a custom model which was the creation of the Detroit firm of Allender & Company. It was based on the standard 210 Series sport coupe and the Bel Air convertible. Similar in style to the Cadillac Eldorado Brougham of 1957, the car featured a shaved hood, spoke-type hubcaps and an eggcrate grille. As Chevrolet had been referred to many times in the past, the El Morocco truly suggested that the Chevrolet was a “little Cadillac”. Production: Total El Morocco production was approximately 16 cars. 1991 Astro Extended Van Added to the Astro line during the 1990 model year, the Extended Body tacked 10 inches onto the rear. With all seats removed, the rear-drive mid-size van offered 170.4 cubic feet of cargo space. Five passenger seating was standard, but optional arrangements could seat seven or eight. With its 4.3 liter Vortec V-6 and four-speed over-drive automatic, an Astro could haul as much as three tons (with heavy duty equipment). Four-wheel anti-lock brakes were standard. An extended Astro CL, with all-wheel-drive sold for $18,360. Production: 106,891 Astros were built in 1991. 1991 Lumina APV CL Styled like no van ever seen before, Chevrolet’s futuristic-looking, front-drive APV created quite a stir when it appeared for 1990. The All Purpose Vehicle’s body was made of resilient fiberglass-like composite panels, bonded to a steel space-frame. Not only was the body rust-free, it resisted dings. Modular seating could be obtained for five, six or seven passengers, using movable seats. One of a trio of new GM vans, the APV was designed to drive and ride like a passenger car. CL editions had bright body accents and a luxury interior. Production: A total of 51,991 Lumina APV’s were built in 1991. 1991 Caprice Classic Four-Door Sedan After more than a decade in its prior form, Chevrolet’s full-size flag-ship sedan took the aero-styled route in 1991. The Caprice was still a traditional rear-drive biggie, with the same wheelbase and body-on-frame construction as before. At a glance, it bore little outward resemblance to its square-lined predecessors. Looking closer, a couple of carryover cues adorned the new wind-cheating profile, including an eggcrate grille and triple tail-lamps. For safety, the restyled Caprice added a standard driver-side air bag and anti-lock braking. Production: Total all model Caprices for the model year was 217,461. 1992 S-10 Blazer Tahoe LT 4×4 Chevrolet’s compact four-door sport-utility rode a wheelbase 6 1/2 inches longer than its two-door mate. That meant easy entry/exit-plus a 74 cubic-foot cargo capacity with the rear seat folded down. An optional two-speed electronic transfer case-with dashboard button-could be ordered to harness the Insta-Trac four-wheel drive. Four-wheel anti-lock brakes enhanced the Blazer’s stopping prowess. The Tahoe LT Group added $3,329 to the Blazer’s price but included such luxuries as leather upholstery, a softer-riding suspension, power windows and locks, alloy wheels, and other accessories. 1992 Camaro Z-28 Convertible The 1992 model was the last of the third-generation (1982-1992) Camaros. Four models were available; RS Coupe, RS Convertible, Z-28 Convertible features included a 5.0 liter V-8 with Tuned-Port Fuel Injection, 16-inch aluminum wheels, a performance-tuned suspension, and a Pass-Key theft-deterrent system. Chevrolet celebrated Camaro’s 25th anniversary in 1992 with an optional Heritage Appearance Package that included bold hood and deck stripes along with special emblems. 1993 Corvette 40th Anniversary Convertible To celebrate the start of its fifth decade as America’s foremost sports car-and the construction of the millionth Corvette during 1992-a 40th anniversary appearance package was offered on both the coupe and convertible. Highlighting the exclusive “ruby red” exterior and interior were color-keyed wheel centers and headrest embroidery. Special bright emblems decorated the two-seater’s hood, deck and side grills. All Corvettes for 1993 got a new Passive Keyless Entry system. Slightly narrower front wheels provide better ride, handling and balance in hard driving. 1988 Cavalier Z-24 Coupe New aero-styled sheet-metal gave the subcompact front-drive Cavalier (especially the sporty Z-24) a fresh, youth-oriented look. The rounded front end featured a new grille, bumper, fenders, hood, and halogen headlamps. Rear-end re-styling included the deck lid, end panel, bumper and tail-lamps. For the first time, a convertible version of the Z-24 was

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