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ISBN-13:9783834936325
Book Title:Third Party Product Reviews and Consumer Behaviour
Number of Pages:Xxi, 183 Pages
Language:English
Publication Name:Third Party Product Reviews and Consumer Behaviour : A Dichotomous Measuring Via Rasch, Paired Comparison and Graphical Chain Models
Publisher:Springer Fachmedien Wiesbaden Gmbh
Subject:Marketing / General,Consumer Behavior,Management
Item Height:0.2 in
Publication Year:2013
Item Weight:97.1 Oz
Type:Textbook
Author:Wolfgang Ziniel
Item Length:8.3 in
Subject Area:Business & Economics
Item Width:5.8 in
Format:Trade Paperback

Third Party Product Reviews and Consumer Behaviour by Wolfgang Ziniel Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Third-Party Product Reviews (TPPRs) are neutral (as far as the producers interests are concerned) and consumer-orientated product tests that are carried out by experts. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Publisher Description Third-Party Product Reviews (TPPRs) are neutral (as far as the producers interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runners World, Decanter or Wine Advocate and on the magazines web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand. Author Biography Dr. Wolfgang Ziniel completed his doctoral degree at WU Wien under the supervision of Prof. Fritz Scheuch. Details ISBN 3834936324 ISBN-13 9783834936325 Title Third Party Product Reviews and Consumer Behaviour Author Wolfgang Ziniel Format Paperback Year 2013 Pages 183 Edition 2012th Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:140364107; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items – you’re bound to find what you want, at a price you’ll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request “Return Authorisation” before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer’s risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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