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ISBN-13:9783835006362
Book Title:Markenwirkung von Sponsoring
Number of Pages:Xxvi, 290 Pages
Language:German
Publication Name:Markenwirkung Von Sponsoring : Eine Zeitreihenanalyse Am Beispiel des Formel 1-Engagements Eines Automobilherstellers
Publisher:Deutscher Universitäts Verlag
Subject:Marketing / General,Management Science
Publication Year:2006
Type:Textbook
Item Weight:16 Oz
Author:David Woisetschläger
Subject Area:Business & Economics
Item Length:8.3 in
Item Width:5.8 in
Series:Unternehmenskooperation Und Netzwerkmanagement Ser.
Format:Trade Paperback

Markenwirkung von Sponsoring by David Woisetschläger Estimated delivery 3-12 business days Format Paperback Condition Brand New Description David Woisetschläger untersucht die Markenwirkung von Sponsoring im Zeitverlauf und mit der Methode des Growth Mixture Modelling. Klassenspezifische Effekte des Sponsorings lassen sich identifizieren, Kommunikationseffekte können präziser gemessen und verlässlichere Aussagen Über die Effektivität der Maßnahmen abgeleitet werden. Publisher Description David Woisetschlger untersucht die Markenwirkung von Sponsoring im Zeitverlauf und mit der Methode des Growth Mixture Modelling. Hierdurch ist es mglich, die individuellen Einstellungsnderungen im Strukturmodell bei gleichzeitiger Segmentierung nach (un-)beobachtbarer Konsumentenheterogenitt zu schtzen. Klassenspezifische Effekte des Sponsorings lassen sich identifizieren, Kommunikationseffekte knnen prziser gemessen und verlsslichere Aussagen ber die Effektivitt der Manahmen abgeleitet werden. Author Biography Dr. David Woisetschläger war wissenschaftlicher Mitarbeiter von Prof. Dr. Dieter Ahlert am Lehrstuhl fÜr Betriebswirtschaftslehre, insb. Distribution und Handel, im Marketing Centrum der Universität MÜnster. Er ist als Habilitand am Lehrstuhl fÜr Marketing an der Universität Dortmund tätig (Leitung: Prof. Dr. Hartmut H. HolzmÜller). Details ISBN 3835006363 ISBN-13 9783835006362 Title Markenwirkung von Sponsoring Author David Woisetschläger Format Paperback Year 2006 Pages 290 Edition 2006th Publisher Deutscher Universitatsverlag GE_Item_ID:143812543; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items – you’re bound to find what you want, at a price you’ll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request “Return Authorisation” before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer’s risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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