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Book Title:Hotel Revenue Management: The Post-Pandemic Evolution to Revenue
Number of Pages:150 Pages
Publication Name:Hotel Revenue Management : the Post-Pandemic Evolution to Revenue Strategy
Language:English
Publisher:Business Expert Press
Subject:Accounting / Financial,Industries / Hospitality, Travel & Tourism,General,Accounting / Managerial
Publication Year:2022
Type:Textbook
Item Length:9 in
Subject Area:Business & Economics
Author:Dave Roberts
Item Width:6 in
Format:Trade Paperback

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

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