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Book Title:Breaking Up America : Advertisers and the New Media World
Number of Pages:256 Pages
Language:English
Publisher:University of Chicago Press
Topic:General,American Government / General,Advertising & Promotion
Item Height:0.1 in
Publication Year:1998
Features:Reprint
Genre:Political Science,Social Science,Business & Economics
Item Weight:13.7 Oz
Item Length:0.9 in
Author:Joseph Turow
Item Width:0.6 in
Format:Trade Paperback
Breaking Up America : Advertisers and the New Media World, Paperback by Turow, Joseph, ISBN 0226817504, ISBN-13 9780226817507, Brand New, Free shipping in the US The first comprehensive study of target marketing shows how advertisers and the media are appealing to America’s social divisions, self-indulgence, and self-isolation, exploiting differences among consumers based on income, age, race, and gender. UP.
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