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Book Title:Breaking Up America : Advertisers and the New Media WORLD
Item Length:9in
Item Height:0.8in
Item Width:6in
Author:Joseph Turow
Format:Trade Paperback
Language:English
Features:Reprint
Topic:General,American Government / General,Advertising & Promotion
Publisher:University of Chicago Press
Publication Year:1998
Genre:Business & Economics,Social Science,Political Science
Item Weight:13.7 Oz
Number of Pages:256 Pages

Please refer to the section BELOW (and NOT ABOVE) this line for the product details – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Title:Breaking Up America: Advertisers And The New Media WorldISBN13:9780226817507ISBN10:0226817504Author:Turow, Joseph (Author)Description:Combining Shrewd Analysis Of Contemporary Practices With A Historical Perspective, Breaking Up America Traces The Momentous Shift That Began In The Mid-1970S When Advertisers Rejected Mass Marketing In Favor Of More Aggressive Target Marketing Turow Shows How Advertisers Exploit Differences Between Consumers Based On Income, Age, Gender, Race, Marital Status, Ethnicity, And Lifesyles An Important Book For Anyone Wanting Insight Into The Advertising And Media Worlds Of Today In Plain English, Joe Turow Explains Not Only Why Our Television Set Is On, But What We Are Watching The Frightening Part Is That We Are Being Watched As We Do It -Larry King Provocative, Sweeping And Well Made Turow Draws An Efficient Portrait Of A Marketing Complex Determined To Replace The ‘Society-Making Media’ That Had Dominated For Most Of This Century With ‘Segment-Making Media’ That Could Zero In On The Demographic And Psychodemographic Corners Of Our 260-Million-Person Consumer Marketplace -Randall Rothenberg, Atlantic Monthly Binding:Paperback, PaperbackPublisher:UNIV OF CHICAGO PRPublication Date:1998-12-15Weight:0.71 lbsDimensions:0.65” H x 9” L x 5.98” WNumber of Pages:256Language:English

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