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1950 FORD MERCURY SPORT SEDAN CONVERTIBLE TRAVEL SHIP DETROIT AUTO CAR AD 34487 Item Condition: **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. DATE OF THIS ** ORIGINAL ** ADVERTISEMENT / ADVERT / AD: DATE PRINTED ON ITEM: 1950 GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE SHE SHED SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: The 1949 redesign of the Mercury model line proved successful, with the division increasing its sales six-fold over 1948, becoming the sixth-most popular brand in the United States. In contrast to competing medium-price brands from Chrysler and General Motors (and independents including Nash, Hudson, or Packard), Mercury continued to offer the Eight as its sole model line. For 1950, the Monterey name made its first appearance, denoting a special edition of two-door coupes (alongside the Lincoln Lido and Ford Crestliner). Intended to compete against the hardtop coupes from General Motors, the Monterey simulated the appearance of a convertible through the use of a canvas or vinyl roof (though with a pillared roofline). During the year, the one-millionth Mercury vehicle was produced. In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the “Merc-O-Matic” 3-speed automatic (a rebranding of Ford Cruise-O-Matic). Mercury is a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years. Created by Edsel Ford in 1938, Mercury was established to bridge the gap between the Ford and Lincoln model lines within Ford Motor Company. From 1945 until its closure, it formed half of the Lincoln-Mercury Division of the company. In addition to serving as a combined sales network for Ford’s two premium automotive brands, Lincoln-Mercury also represented the Continental (1956–1960), Edsel (1958–1960, formally designated Mercury-Edsel-Lincoln Division), Comet (1960-1961), and Merkur (1985–1989, forming Lincoln-Mercury-Merkur). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010. For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars); over 65,800 vehicles were sold in the inaugural model year. In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from the Lincoln-Zephyr (including the Continental) as Lincoln retired the Model K. For 1941, the Mercury underwent its first redesign; in another change, the model line adopted the Mercury Eight nameplate used in sales literature. To consolidate development and production, the Mercury Eight shared much of its bodyshell with Ford, distinguished by its 4-inch (100 mm) longer wheelbase. To further separate the two model lines, the Eight was given a model-specific grille, exterior and interior trim, and taillamps. For the first time, a wood-bodied station wagon was offered by the brand. Unlike Ford products where components originated from the Ford River Rouge Complex and shipped in knock-down kits to dozens of cities across the United States, all Mercury vehicles only originated completely assembled from River Rouge until 1952 when Wayne Stamping & Assembly started production and was the only location that created Mercury components which were sent to only three cities that had dedicated assembly branch factories that completed Mercury vehicles until 1960. This approach was also used for Lincoln vehicles which only originated from the Lincoln Motor Company Plant until 1958 when Wixom Assembly Plant replaced the old Lincoln plant and completed assembly and became the component location for all Lincoln vehicles and the Ford Thunderbird and sent knock-down kits to selected branch locations in the United States. For 1942, Mercury implemented several changes to the Eight. As part of an interior redesign, the Eight received a dashboard configured similar to the Lincoln Zephyr. For the first time, the Flathead V8 was offered with 100 hp (100 PS; 75 kW) in standard form. To compete with Fluid Drive (Chrysler) and Hydramatic (General Motors), the 1942 Mercury offered Liquamatic, the first semi-automatic transmission offered by Ford Motor Company. Shared with Lincoln, Liquamatic proved complex and unreliable, with many systems replaced by conventional manual transmissions. As production was suspended following the outbreak of World War II, Ford produced only 24,704 1942 Mercury vehicles.[14] Following the rise of Henry Ford II at Ford Motor Company in September 1945, the divisional structure of the company underwent further change. On October 22, 1945, Ford merged Mercury with Lincoln Motor Company, creating the combined Lincoln-Mercury Division. While functioning as a single entity, Lincoln-Mercury would continue to market both namesake model line. The Lincoln-Zephyr reentered production following the war, dropping the Zephyr nameplate; the Continental (and the V12 engine) ended production after 1948. On November 1, 1945, the first 1946 Mercury vehicles rolled off the assembly line. In line with Lincoln and Ford (and virtually all American-manufactured vehicles), 1946 production was functionally unchanged from 1942. The Eight underwent several minor revisions, including the return of vertically oriented grille trim. As few were installed before the 1942 suspension of production, Mercury did not return the Liquamatic transmission option. Alongside the wood-paneled station wagon, Mercury introduced a wood-bodied Sportsman convertible. For 1947 and 1948, few major changes were made. The rare Sportsman convertible was dropped for 1947 and the hubcaps were restyled; 1948 Mercurys were effectively carryover. In 1949, Ford Motor Company launched its first all-new post-war designs for all three of its model lines. In contrast to the 1941-1948 Mercury, the 1949 redesign placed Mercury and Lincoln within a common bodyshell. Largely distinguished by headlight and grille designs, Mercury and Lincoln would also feature separately-trimmed interiors. Mechanically, Ford, Lincoln, and Mercury each offered a separate version of the Ford Flathead V8. For many years after its production, the 1949–1951 Mercury Eight (most commonly in two-door form) would develop a following as a street rod, making an appearance in several films. Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand. The company is listed on the New York Stock Exchange and is controlled by the Ford family. They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, these methods were known around the world as Fordism. Ford’s former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000, respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In the third quarter of 2010, Ford discontinued the Mercury brand, under which it had marketed upscale cars in the United States, Canada, Mexico, and the Middle East since 1938. Ford is the second-largest U.S.-based automaker, behind General Motors, and the sixth-largest in the world, behind Toyota, Volkswagen Group, Hyundai Motor Group, Stellantis, and General Motors, based on 2022 vehicle production. At the end of 2010, Ford was the fifth-largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares, retain 40 percent of the voting rights. During the 2008–2010 automotive industry crisis, the company struggled financially but did not have to be rescued by the federal government, unlike the other two major US automakers. Ford Motors has since returned to profitability, and was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $156.7 billion. In 2023, Ford produced 4.4 million automobiles, and employed about 177,000 employees worldwide. The company operates joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand (AutoAlliance Thailand), and Turkey (Ford Otosan). Ford owns a 32% stake in China’s Jiangling Motors. The Ford Motor Company is an American automaker, the world’s fifth largest based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, it was founded by Henry Ford on June 16, 1903. Ford Motor Company would go on to become one of the largest and most profitable companies in the world. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 110 years. Ford now encompasses two brands: Ford and Lincoln. Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin, and Mercury. Over time, those brands were sold to other companies and Mercury was discontinued. ILLUSTRATOR/ARTIST: COLOR ILLUSTRATION – UNSIGNEDADVERT SIZE: SEE PHOTO FOR DIMENSIONS (ALL DIMENSIONS IN INCHES) **For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD…..NOT STOCK IMAGES We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays. A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We do not mark merchandise values below value or mark items as GIFTS, US and International government laws prohibit this so please don’t ask us to. We are not responsible for shipping times to international buyer’s. Your country’s customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** BRANCHWATER BOOKS GRADING SCALE: GOOD–>VERY GOOD–>FINE YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.34487 Powered by SixBit’s eCommerce Solution

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