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Seller Store klimt2211
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Location: Montreal, Quebec
Ships to: US,
Item: 155947652953

Restocking Fee:No
Return shipping will be paid by:Buyer
All returns accepted:Returns Accepted
Item must be returned within:14 Days
Refund will be given as:Money Back
Size:4 ½ x 7 3/8 inches
Region of Origin:Lyon
Artist:Cappiello
Country/Region of Manufacture:France
Style:Vintage
Theme:Advertising
Type:Poster
Original/Licensed Reprint:Original
Year of Production:1922
Listed By:Dealer or Reseller

1922 Original Cappiello Mini-Poster “Parapuie Revel” Size : 4 ½ x 7 3/8 inches (11,5 x 19 cm) Printer : Devambez, Paris This vertical French advertisement features three people dressed in brown hiding behind umbrellas on a yellow background. This is a small poster that would have used as advertisement for a shop window. The original large scale poster for this design was also printed in 1922. Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the poster’s early norm.

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